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SHREYA WAGHMARE
PAID MEDIA SPECIALIST
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I'M A SKILLED DIGITAL MARKETING SPECIALIST, PASSIONATE ABOUT DRIVING BUSINESS OUTCOMES THROUGH STRATEGIC AND DATA-DRIVEN PAID ADVERTISING CAMPAIGNS. ORIGINALLY FROM MUMBAI, I'VE HAD THE UNIQUE EXPERIENCE OF GROWING UP IN 5 CITIES ACROSS INDIA AND ATTENDING 7 SCHOOLS. OUTSIDE THE WORLD OF DIGITAL MARKETING, I'M AN AVID TRAVELLER WITH A DEEP LOVE FOR EXPLORING NEW PLACES. BOLLYWOOD, READING, AND DANCING ARE MY OTHER GREAT PASSIONS.
01 PORTFOLIO
02 Experience
NOV 2024 - Present
Senior Associate Digital Marketing & Research
As a Google Ads specialist, I orchestrate optimization strategies for top clients like JioMart and AJIO, driving account growth and revenue. I analyze accounts, recommend improvements for search and PMax campaigns, and generate keywords. I also suggest negative keywords, evaluate ad performance, and optimize campaigns. Delivering actionable reports, I ensure clients can implement changes effectively, achieving a 98% ME rate. My experience across diverse industries allows me to provide valuable insights and support client success.
FEB 2023 - OCT 2024
Paid Media Specialist
I'm the brains behind the global paid ads strategy at Groupon, managing campaigns across major platforms like Google, Meta, and Instagram. From planning killer campaigns to optimizing every last detail, I'm all about making magic happen.
FEB 2021 - JAN 2023
Senior Digital Marketing Executive
As a Sr Digital Marketing Executive, I was the brains behind the paid ads strategy, turning clicks into conversions and campaigns into success stories! With my optimization magic, I slashed costs, boosted click-through rates, and kept those conversion rates soaring high
AUG 2020 - JAN 2021
Digital Marketing Executive
I was the go-to person for client success in the digital realm! From handling SEO and SEM to crafting websites and writing blogs, I had it covered. As the ultimate point of contact, I ensured top-notch service, delivering measurable results through strategic marketing efforts. With a dynamic approach and a knack for adaptation, I thrived in the fast-paced digital landscape, driving business growth and earning rave reviews.
DEC 2018
Marketing Intern
Responsibilities included developing targeted marketing campaigns, overseeing in-store branding and visual merchandising, managing the dealer database, and helping the digital team for a cohesive online presence.
03 ACHIEVEMENTS
Google Operations Center
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Gained experience working in multiple international markets.
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Worked with diverse clients across numerous industries and markets.
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Developed a deep understanding of various account structures of top Google clients.
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Collaborated closely with Google Account Managers to address client queries and develop optimization strategies.
Groupon
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Successfully navigated quarterly budget fluctuations, adapting marketing spend to support key seasonal events and achieving targets.
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Collaborated closely with senior executives, including the CEO and CMO, on overall marketing strategies.​
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Improved ROI for the North American market by 105% with minimal budget increase.
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Gained experience across diverse domains/industries, including Travel, Local Experiences, and Retail Goods.
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Experienced in managing various ad platforms and ad types, including display, search, video, demand gen, Performance Max, app, and paid social (Meta and Instagram) ads.
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Got Invited twice to Prague Headquarters for the Annual Marketing Conference as the only Indian/Asian member of the entire Marketing team.
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Ketto Crowdfunding
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Single-handedly managed Ketto's display campaigns for multiple markets (IN, US, GCC, CAN, and Europe).
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Led the display platform to achieve its highest revenue in May 2021.
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Drove significant revenue growth through campaign creation, emotional/humane ad content, niche targeting, and budget management.
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Successfully resolved ad disapproval issues and reactivated accounts with minimal disapproved ads.
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04 PROFESSIONAL
MY KNOWLEDGE LEVEL IN DIGITAL MARKETING
META ADS
75%
AI TOOLS
70%
GOOGLE ADS
95%
TABLEAU / GA4
85%
ASANA / JIRA
80%
AD OPERATIONS
85%
NATIVE ADS
80%
05 Education
Master of Business Administration (MBA)
Advanced Digital Marketing Certification
Bachelor of Management Studies
University of
Mumbai
06 certifications
01.
Google Digital Unlocked
02.
Introduction to Data Studio
03.
Google Ads Display, Video, Search & App
04.
Linkedin Marketing Fundamentals
05.
Google Analytics
Individual