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PAID MEDIA SPECIALIST
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I'M A SKILLED DIGITAL MARKETING SPECIALIST, PASSIONATE ABOUT DRIVING BUSINESS OUTCOMES THROUGH STRATEGIC AND DATA-DRIVEN PAID ADVERTISING CAMPAIGNS. ORIGINALLY FROM MUMBAI, I'VE HAD THE UNIQUE EXPERIENCE OF GROWING UP IN 5 CITIES ACROSS INDIA AND ATTENDING 7 SCHOOLS. OUTSIDE THE WORLD OF DIGITAL MARKETING, I'M AN AVID TRAVELLER WITH A DEEP LOVE FOR EXPLORING NEW PLACES. BOLLYWOOD, READING, AND DANCING ARE MY OTHER GREAT PASSIONS.

01 Experience

NOV 2024 - Present

Senior Associate Digital Marketing & Research
As a Google Ads specialist, I orchestrate optimization strategies for top clients like JioMart and AJIO, driving account growth and revenue. I analyze accounts, recommend improvements for search and PMax campaigns, and generate keywords. I also suggest negative keywords, evaluate ad performance, and optimize campaigns. Delivering actionable reports, I ensure clients can implement changes effectively, achieving a 98% ME rate. My experience across diverse industries allows me to provide valuable insights and support client success.

FEB 2023 - OCT 2024

Paid Media Specialist

I'm the brains behind the global paid ads strategy at Groupon, managing campaigns across major platforms like Google, Meta, and Instagram. From planning killer campaigns to optimizing every last detail, I'm all about making magic happen. 

FEB 2021 - JAN 2023

Senior Digital Marketing Executive
As a Sr Digital Marketing Executive, I was the brains behind the paid ads strategy, turning clicks into conversions and campaigns into success stories! With my optimization magic, I slashed costs, boosted click-through rates, and kept those conversion rates soaring high

AUG 2020 - JAN 2021

Digital Marketing Executive
I was the go-to person for client success in the digital realm! From handling SEO and SEM to crafting websites and writing blogs, I had it covered. As the ultimate point of contact, I ensured top-notch service, delivering measurable results through strategic marketing efforts. With a dynamic approach and a knack for adaptation, I thrived in the fast-paced digital landscape, driving business growth and earning rave reviews.

DEC 2018

Marketing Intern
Responsibilities included developing targeted marketing campaigns, overseeing in-store branding and visual merchandising, managing the dealer database, and helping the digital team for a cohesive online presence. 

EXPERIENCE
Standing on the Summit

02 ACHIEVEMENTS

Google Operations Center â€‹

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  • Managed Google's top-tier Platinum and Titanium clients, including major brands like Samsung and Adidas, significantly contributing to Google's revenue.

  • Collaborated directly with Google Account Managers to fulfill client requests and optimize campaign performance across various sectors, gaining global client exposure.

  • Developed deep expertise in Google's advertising platforms, including Search Ads, Performance Max (PMax), SA360, and Shopping, understanding the intricacies of ad delivery and optimization.

  • Promoted to the SA360 team within 6 months due to exceptional performance in Ads optimization, demonstrating rapid growth and impact.

  • Consistently achieved 100% "Meets Expectation" for task quality, with no tasks flagged for rework post-submission by QA.

  • Maintained a 95% Turnaround Time (TAT) for task completion, consistently delivering results within or ahead of deadlines.

  • Provided expert recommendations across various optimization areas, including:

  1. Keyword expansion with performance forecasts.

  2. Negative keyword identification to improve campaign efficiency.

  3. Holistic account optimization, covering campaign settings, ads, and conversion actions.

  4. Budget and bid recommendations for new and existing campaigns.

  5. PMax audits for performance enhancement.

  6. Performance forecasts for informed client decision-making.

  • Adapted to the evolving digital advertising landscape, incorporating AI insights to address changing client needs.

  • Enhanced cross-functional collaboration and communication skills, working with diverse teams and leading client meetings and email communications.

03 PROFESSIONAL

MY KNOWLEDGE LEVEL IN DIGITAL MARKETING

GOOGLE ADS

95%

NATIVE ADS

80%

META ADS  

75%

AI TOOLS

90%

TABLEAU / GA4

ASANA / JIRA

AD OPERATIONS 

 PROGRAMATTIC / SA360

DISPLAY ADS

VIDEO ADS

SEARCH ADS

APP CAMPAIGNS

70%

80%

90%

80%

95%

85%

70%

70%

TOOLS I'VE WORKED ON
Google Ads
Meta Ads
SA360
Salesforce
Tableau
Google Analytics
Yahoo Ads
Asana
Jira
Feedonomics
Appsflyer
ChatGPT/ Gemini
Dotidot
GMC / Tag Manager
Microsoft Excel
Looker Studio
Criteo
RTBhouse
Adroll
Taboola
Tradedesk
PROFESSIONAL 
Graduation

04 Education

Master of Business Administration (MBA)

Advanced Digital Marketing Certification

Bachelor of Management Studies

University of
Mumbai
Writing an application

06 certifications

01.

Google Digital Unlocked

02.

Introduction to Data Studio

03.

Google Ads Display, Video, Search & App

04.

Linkedin Marketing Fundamentals

05.

Google Analytics  

Individual

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