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SHREYA WAGHMARE


PAID MEDIA SPECIALIST
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I'M A SKILLED DIGITAL MARKETING SPECIALIST, PASSIONATE ABOUT DRIVING BUSINESS OUTCOMES THROUGH STRATEGIC AND DATA-DRIVEN PAID ADVERTISING CAMPAIGNS. ORIGINALLY FROM MUMBAI, I'VE HAD THE UNIQUE EXPERIENCE OF GROWING UP IN 5 CITIES ACROSS INDIA AND ATTENDING 7 SCHOOLS. OUTSIDE THE WORLD OF DIGITAL MARKETING, I'M AN AVID TRAVELLER WITH A DEEP LOVE FOR EXPLORING NEW PLACES. BOLLYWOOD, READING, AND DANCING ARE MY OTHER GREAT PASSIONS.

01 Experience
NOV 2024 - Present
Senior Associate Digital Marketing & Research
As a Google Ads specialist, I orchestrate optimization strategies for top clients like JioMart and AJIO, driving account growth and revenue. I analyze accounts, recommend improvements for search and PMax campaigns, and generate keywords. I also suggest negative keywords, evaluate ad performance, and optimize campaigns. Delivering actionable reports, I ensure clients can implement changes effectively, achieving a 98% ME rate. My experience across diverse industries allows me to provide valuable insights and support client success.
FEB 2023 - OCT 2024
Paid Media Specialist
I'm the brains behind the global paid ads strategy at Groupon, managing campaigns across major platforms like Google, Meta, and Instagram. From planning killer campaigns to optimizing every last detail, I'm all about making magic happen.
FEB 2021 - JAN 2023
Senior Digital Marketing Executive
As a Sr Digital Marketing Executive, I was the brains behind the paid ads strategy, turning clicks into conversions and campaigns into success stories! With my optimization magic, I slashed costs, boosted click-through rates, and kept those conversion rates soaring high
AUG 2020 - JAN 2021
Digital Marketing Executive
I was the go-to person for client success in the digital realm! From handling SEO and SEM to crafting websites and writing blogs, I had it covered. As the ultimate point of contact, I ensured top-notch service, delivering measurable results through strategic marketing efforts. With a dynamic approach and a knack for adaptation, I thrived in the fast-paced digital landscape, driving business growth and earning rave reviews.
DEC 2018
Marketing Intern
Responsibilities included developing targeted marketing campaigns, overseeing in-store branding and visual merchandising, managing the dealer database, and helping the digital team for a cohesive online presence.

03 PROFESSIONAL
MY KNOWLEDGE LEVEL IN DIGITAL MARKETING
GOOGLE ADS
95%
NATIVE ADS
80%
META ADS
75%
AI TOOLS
90%
TABLEAU / GA4
ASANA / JIRA
AD OPERATIONS
PROGRAMATTIC / SA360
DISPLAY ADS
VIDEO ADS
SEARCH ADS
APP CAMPAIGNS
70%
80%
90%
80%
95%
85%
70%
70%
TOOLS I'VE WORKED ON
Google Ads
Meta Ads
SA360
Salesforce
Tableau
Google Analytics
Yahoo Ads
Asana
Jira
Feedonomics
Appsflyer
ChatGPT/ Gemini
Dotidot
GMC / Tag Manager
Microsoft Excel
Looker Studio
Criteo
RTBhouse
Adroll
Taboola
Tradedesk

04 Education
Master of Business Administration (MBA)
Advanced Digital Marketing Certification
Bachelor of Management Studies
University of
Mumbai

06 certifications
01.
Google Digital Unlocked
02.
Introduction to Data Studio
03.
Google Ads Display, Video, Search & App
04.
Linkedin Marketing Fundamentals
05.
Google Analytics
Individual